Not even magical creatures are safe from registered trademarks. ThinkGeek got a cease and desist letter over their use of the term “The new white meat” for the April Fools’ Day parody product “Canned Unicorn Meat“. The lawyers representing the National Pork Board thought the phrase was too close to the registered “The Other White Meat”.
The President/CEO of Geeknet responded with a press release stating:
“It was never our intention to cause a national crisis and misguide American citizens regarding the differences between the pig and the unicorn,” said Scott Kauffman, President and CEO of Geeknet. “In fact, ThinkGeek’s canned unicorn meat is sparkly, a bit red, and not approved by any government entity.”
ThinkGeek only posted the first page of the letter but claims that it stretches to twelve pages. I wonder what the magical gnomes think of the waste of tree.
Obviously adding sparkles doesn’t frighten the lawyers away.
ThinkGeek is now offering a $10 coupon on a $40 order in the checkout by entering PORKBOARD.
Photo Credit: archiemcphee
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